2017, vol. 6, no. 3

The full articles of this number can be found in the paperback format

Original Article
On the background and the possible impact of epistemology on the emergence of the post of truth

Hajdin Abazi

Abstract
The purpose of this explication is to highlight the background of post-truth as a viewpoint, namely some of the sources and conditions from which it possible emerged. Based on the controversial philosophical developments in general, and especially those of the philosophy of science of the 20th century, which are continuing to this day, the argumentation will reckon, on the one hand, the viewpoint of verificationism, according to which scientific theories are confirmed if the reference of their prediction is ascertained and scientists have to verify them; as well as, on the other hand, the viewpoint of falsificationism, according to which all scientific theories are false and scientists have to falsify them. The elaboration will be expanded, including the contributions of Thomas Kuhn, Imre Lakatos, Paul Feyerabend, as well as others. The findings of the philosophy of science that the theories of science are false, that theory have an impact on the formation of facts and perceptions, that the dichotomy of facts / values are collapsed, etc., reveal how perhaps the path to post-truth was paved. The explication will be realized through the theoretical approach, the examination of for and coins arguments and analysis to achieve the conclusion that the post-truth as a point of view could emerge as an indirect consequence of developments in philosophy in general and especially in philosophy of science.

Keywords: post-truth, philosophy, philosophy of science, verificationism, falsificationism

Original Article
Analysis of critical approaches on interative communication enabled by social media

Erlis Çela

Abstract
Interactivity is one of the most discussed terms in studies on new media and, recently, on social media. A significant number of authors with a positive approach towards social media, share the opinion that interactivity is the most prominent feature of the new generation of media, which has changed the audience’s access to information. Meanwhile, in the last years, the critical attitudes to new social media platforms, including Facebook, Twitter, Instagram, etc are growing. Critical authors view interactivity as a fetch that social media platforms use to gain more information on user behavior and activity, which they, then use as a product to be offered to advertisers. At this point, essential question marks are raised regarding the participatory
culture and the algorithmic logic of social media and the transparency of them towards their users. Our study is focused on interactivity, looking at it from the perspective of the two mainstreams mentioned above, in order to address the key questions raised over this issue. The study is basically based on a qualitative analysis, examining the main critical approaches of different authors.

Keywords: social media, interactivity, algorithms, participatory culture, audiences.

Original Article
Dealing with the Past Intergroup Violence

Shpend Voca & Mimoza Kamberi

Abstract

In intergroup conflicts, dealing with the past is essential for reconciliation. Peoples’ tendencies to blame each other for the past ingroup suffering by outgroup can cause a considerable challenge for reconciliation. Alternatively, if people show forgiving attitudes toward outgroups for inflicting ingroup suffering, intergroup relations can improve. This study analyzed how rival group members react when discussing past intergroup violence. The study is based on structured dialogue meetings with Albanian and Serbian participants in Kosovo. Using Braun and Clarke’s guide for data analysis, the results showed that rival group members emphasize mainly the events when the ingroup have suffered while neglecting the events when the outgroup have suffered. The study found that people use various strategies to deny or justify past ingroup violence toward the outgroup. Forgiveness, apology, blaming the other, collective responsibility and ingroup shame, are themes that have emerged when rival groups discussed past intergroup violence. We discuss the implications of these themes for intergroup relations in Kosovo.

Keywords dealing with the past, forgiveness, apology, ingroup shame.

Original Article
The image for Albanians from the reflection of Mother Teresa’s sanctification in Italian media

Fjoralba Tuti

Abstract

The image is a phenomenon that has always been an interest to human beings, although in recent years it has become a primary subject of conservation. What other people think about us or even what we think of them is based on the interaction we have with others in our daily lives. In this paper, the image will be seen beyond the interpersonal level, and the aim of a country’s image as part of a country’s public diplomacy will be explained. The purpose of this paper is to understand the way in which the coverage of Mother Teresa’s consecration has affected Albania’s image. The research question here is what the Italian media have had in influencing Albania’s image using their point of view. The main Italian newspapers: Corrieredella Sera, La Stampa, and La Repubblica have been selected for this paper within a two-year period, analyzing 41 articles published about Mother Teresa. Findings testify that these three newspapers have had great media coverage and in most cases, did not hide the origin of the Saint Mother Teresa, writing in the title that she was Albanian. Such an event of a person with powerful universal values positively affects the image of Albanians throughout the world.

Keywords: Mother Theresa, the image of Albanians, Corriere della Sera, la Repubblica, la Stampa, Vatican, sanctification.

Original Article
The advantages of online shopping according to Albanian customers

Jonida Rrumbullaku & Kristaq Kume

Abstract

This paper aims to provide a better understanding of the benefits of online buying according to Albanian customers. Aquestionnaire was designed online since the research was an online consumer behavior study, online data collection methods were preferred. 217 were responded, and the sample consisted of individuals who made at least one online buying, during the last month. Among them, 62% were women and 38% men. Their age structure was divided in this way: 42% of them were 18-25 years old, 35% of them were 26-36 years old and 23% of them were over 37 years old. 11 % of the interviewed have made an
online buying 1-2 times, 47% of them 3-5 times, 18% of them have made an online buying 6-8 times and 24% of them have bought online more than 8 times.
The factor analysis showed that the perception of the benefits of online buying is influenced by the following factors: (i) shopping convenience (25.6%), (ii) wide range of products (21.4%), (iii) purchase facilities (16.7%) and (iv) satisfaction (10.6%). These factors explain 74.3% of the total variance regarding customer perceptions. The factors that affect the customer perception regarding the benefits of online shopping have a positive correlation with the perception of the internet as a buying medium, the frequency of internet visits, the frequency of online buying and the time spent
for online buying. Since we have a small sample size and the market in Albania is characterized by continuous change, the results must be accepted as preliminary ones that give us information to understand the customer behavior in virtual markets.

Keywords: online buying, advantages, perception, customer

Original Article
Marketing Management design of the organizational demand in promoting competitiveness and prosperity of decomposition

Mirko Tripunoski, Florije Miftari, Maja Tripunoska, Neritan Turkeshi

Abstract

The authors of this paper analyzed the marketing management and design of the organizational demand for improving the competitiveness and prosperity of decomposition from two aspects. First, what is the highest possible level of demand for all products in which a certain amount of time is achieved? The
answer can be found looking at the potential of the market intended for that product, the impact of design and marketing conditions in the external environment. Second, what level of sales can be expected, as a real indicator and its realization, with the special consideration which will have external factors and efforts in achieving marketing design. The authors of this paper will give details and explain the answer to this question, through
assessment in improving the competitiveness and economic assessment of subjects for future sales. However, such an analysis and assessment of competitiveness will be processed through an open partnership which will indicate how

Keywords: organizational demand, competitiveness, indicators, factors, sale.

Original Article
The understanding of English as lingua franca and its involvement in language education policies in Europe

Qatip Arifi

Abstract

This material addresses a topic that has long been relevant in scientific circles. It is about the meaning or understanding of the use of English as Lingua Franca (ELF) and its role in the formation of language education policies in Europe, which in fact is creation of a multi-lingual individualism and a multilingual environment characterized by tolerance and respect for the different. The first part deals with the spread of English at a global level as a result of globalization, the development of information technologies and the need for lifelong learning and advancement. This concept speaks of Europe’s educational language policies, where English domination is present. The purpose of the work is to present, based on a survey of relevant
resources, the understanding of English as Lingua Franca in the formation of language education policies in Europe. Some authors believe that ELF’s knowledge enables the largest movement of European citizens and participation in all public spheres, and that ELF can serve to promote other languages and cultures. However, in the Council of Europe it is thought that there is a lot of linguistic dominance. English language can jeopardize the desire of European language policies to create a multilingual society, where all languages are equally and equally valid.

Keywords: English language as Lingua Franca (ELF), educational language policy, diversity.

Original Article
Locutions with value of numeral in the Albanian Language

Haredin Xhaferi

Abstract

Locutions are the less studied units in Albanian language and in foreign languages. The object of this survey will be numeral locutions, a special group of locutions, for which little is spoken. Their treatment will be done on the method of analysis of the linguistic facts, extracted from the material collected for this purpose. The analysis will be done in the structural plan, as in the semantic plan they form a single set. Numeral locutions have
a structure composed only of meaningful words or of meaningful words and of not meaningful words.The constituent elements have lost meaning and the whole structure has a single meaning. The locutions with two-word consist of a numeral and one of the words thousand, million, milliard etc. or by a name
derived from an adjective with numeral backgrounds. Locutions formed by more than two words consist of three meaningful words (two numerals and the point or comma word) or by meaningful words and by not meaningful words. The linking of their elements is coordinated, subordinated or mixed. Regardless
of the number and the morphological form of the elements, the whole structure functions as a single unit and has a complete meaning, indicates a certain amount tableware etc. The number of numeral locutions is many times greater than the number of the numerals and their structure is very varied. These locutions are present in the communication, not replacing the numerals and not being replaced by them. Their use is indispensable. This study will serve to distinguish these locutions as separate language units.

Keywords: locution, meaningful words, not meaningful words, structure, semantic value

Original Article
The impact of motor skills on the success of the football players aged 14-16 in the region of Gjilan

Blerim Sylejmani, Arben Maliqi, Gazmend Preniqi, Florie Azizi – Maliqi

Abstract

Research on the Impact and Relationships between basic – motor and situational – motor skills is a continuous process that highlights the impact of basic – motor skills on the situational – motor tests of the football players of Gjilan region, who are an integral part of the elite football in Kosovo. The main purpose of this paper is to determine the impact of performance motor skills in the analysis of two situational motor tests of cadet football players. In the sample of the research are included 98 football players of the Gjilan region, from the cadets’ category, who will also be representatives of the future of Kosovar football and wider. In this paper, the impact of some dimensions on the motor space was examined by: (explosive force, the frequency of arms and feet speed, coordination and flexibility) with a total of 12 variables and two situational motor tests (the speed of playing with the ball on the straight line and heading the ball). The method used in this paper is regressive analysis, processed through the SPSS statistical package. After processing the results, we notice that in the results of the situational coordination tests, significant impact have shown the
following variables; step running sideways and sprint, as well as in the situational – motor test (the impact of heading the ball), an important impact has shown also step running sideways, running in the rectangle (envelope test), standing long jump and triple jump.

Keywords: Footballer, motor skills, coordination, kicking, regression.

Thesis is peer review journal published by AAB College