2014, vol. 3, no. 2

The full articles of this number can be found in the paperback format

Contrastive analysis of the dependent subject clause in Albanian and English

Aida Alla

Abstract

During the process of foreign language learning, it often happens that students are influenced by native language rules while formulating their ideas in a foreign language, thus failing to pay due account of the fact that linguistic aspects are different in different languages. In light of this finding, this paper/presentation intends to make a contrastive analysis designed to demonstrate, both from a theoretical and practical perspective, similarities and differences between subject clauses in English and Albanian, from a syntactical point of view. Thefollowing presentation examinessome of the linguistic means used to express a subject clause in both languages; their structural typology (based on the conjugation means); the grammatical agreementsbetween the categories of number and person, both direct or otherwise, that this type of sentence establishes with the predicate of the main clause of a complex sentence; as well as its order in the complex sentence.

The audience measurement in Albania – Efforts to institutionalize the process

Ervin Goci

Abstract

The media market is overloaded; the new operators sign their name as competitors for advertising space, and the need to improve the quality for the media communication campaign is growing; but, paradoxically the media operators have left the audience measurement – the only criteria who can regulate this market – out of attention. Only well- educated persons, with an affinity for technology, which are very keen to the development of this specific market, are trying to make sense and just not to leave it as a niche reality. In this article we will try to explain why the media operators are not embracing this new reality, boosting informality in the sector, with bad consequences for the quality of the media programming schedule offer. What are the real reasons, and the balances broken out from the implementing of the new rules in the market? The problems seem to be systemic, and in this way they should be sorted out.

A brief overview of locative prepositions and their role of marker

Avni Islami

Abstract

Prepositions are typically polysemious items: they have different, but related senses. According to cognitive semantics, the figurative senses of a preposition are extended from its spatial senses through conceptual metaphors. In a pedagogical context, it may be useful to draw learners’ attention to those aspects of a preposition’s spatial sense that are especially relevant for its metaphorization processes. This article examines possible ways in which cognitive semantic analyses of prepositions could be used to anticipate comprehension problems, and facilitate comprehension of the unfamiliar figurative senses.

Bullying Among the 5th Grade Students in Primary School and Preventive Measures

Armen Mustafa & Gazmend Tahiraj

Abstract

The purpose of this study was to study the prevalence phenomenon of bullying among the 5th grade students of primary school, and the use of measures for its prevention. Research was conducted in two stages. The aim of the first stage was to understand the extent of bullying in these classes, identifying bully students and students, victims of bullying. For data collecting in this phase, were used teachers’ interviews and students’ questionnaires. The aim of second phase was the application of preventive measures, based on the Olweus program for the prevention of bullying in schools. Implementation of preventive measures was conducted at individual and class level. The Results of the first phase showed that bullying is widespread among students in these classes. Teachers and students were able to identify bullying students, respectively, students who are potential victims of bullying. The Results of the preventive measures showed teachers and students greater awareness, more frequent reports of bullying cases, activation of considered “neutral” students and the most frequent responses of students who were considered victims of bullying.

Consumer behavior towards loan interest rates in Kosovo

Gëzim Shabani

Abstract

The main purpose of this study was to study the consumer behavior on the loan interest rates in Kosovo. This study is based on the data collected through direct interviews with consumers who have loans from commercial banks in Kosovo. The results obtained show that 98.1% of respondents think that bank in Kosovo offer loans with high interest rates. Results obtained from respondents indicate that 96.1% of them think that it is reasonable that banks reduce/lower interest rates and offer loans with lower interest rates, while another interesting result shows that it is an opinion that banks have agreements among themselves in order to keep this high rate of interest, 49.1% of respondents are of the same opinion. Commercial banks operating in Kosovo have justified these high rates with the high risk of loan return, but 51.7 % of respondents do not share the same opinion as banks that the risk of return is the reason for high rates of interest, since commercial banks that operate in Kosovo, stand much better that other Balkan countries in bad loan ranking.

Television and Screening of Literary Work for the Television

Mimoza Doko & Gazmend Abrashi

Abstract

The television today has become one of the most powerful means of mass communication, it has become an everyday man’s need of our century. It directly affects human’s education, ethical and aesthetic formation. As a technical invention of the past century, television can be ranked among the most important communication means. Advantages of the television compared to the radio and newspaper are that it affects the audience more strongly due to the fact that it is a visual-auditory communication mean. Its advantages compared to film and theater are that, unlike those two, the television goes to the audience’s homes, and as such, in today’s terms and furthermore in perspective it has a larger audience than the cinema and theater considered together. Not everything broadcasted on the television is related to the artistic work. News, scientific and political conversations, information, have nothing in common with television arts.

Analysis Paper on Treatment of Trade in Services under the Kosovo-Turkey Free Trade Agreement of Services

Malva Govori

Abstract

The Government of Kosovo has recently signed an agreement with Turkey on a bilateral Free Trade Agreement in Goods. However, the negotiations in signing a free trade agreement in services are still on- going. This is the first time since Kosovo became independent in 2008 that the Government of Kosovo has been engaged in trade negotiations, as its so-far single trade agreement, the CEFTA 2006, was negotiated by UNMIK. The absence of experience in trade negotiations in itself creates challenges for the government when negotiating with Turkey on such a complex issue, as service trade liberalization. An additional challenge is created by parallel negotiations with CEFTA partners and the European Union. The purpose of this paper is to provide background information on services trade negotiators with Turkey, in order to formulate an appropriate position for the proposed negotiations. The paper focuses on the regulatory (legal) aspects of possible liberalization measures/commitments by Kosovo and Turkey.

Personal Identity and Mass Culture

Ibrahim Berisha

Summary

Personal identities in Kosova, too, are created through the influence of the mass media contents. Ample and assorted technology- communications systems have facilitated the convergence of personal and collective relations in the social and cultural aspects. In addition, the personal identity has been tempted by the factors leading to the virtual shape. Fixed, retouched, and artificial identities created in a virtual environment through the mass media enhance the game of the cultural roles that are incompatible with the real life roles. The roles do not give but rather get from the public the un-systemized cultural energies and then pass on that power mainly to corporative representatives, which manage it by acquiring the public.

Architecture as Political Expression/ the Expression of national identity in embassy buildings; Berlin experience

Teuta Jashari-Kajtazi

Abstract

We should never leave behind the fact that after the “Wall” went down in Berlin, it became a location with various judgments and possibilities in the sphere of design and architecture, especially in the architecture of diplomacy which had and still has a chance to clearly symbolize the particular nation. What could be noticed in this particular work is the fact of a group of nations being able to adapt to openness and contemporary concepts, concretely, what the world/ earth needs for the moment and the way others try to show their power by building fortresses (this might not even be considered power, but the way to be protected from others). It seems to be unfortunate that architecture will always be in the dilemma of what can be done and what should be done. As a result, the analysis of the study object shows the representation of a State, Country or Region in an architectural context, however, it can be noticed that they all go in different directions or better say, try to express different understanding of how should they be represented in this particular environment and what is for them (the Nation) of a greater importance.

Keywords:contemporary fortifications, openness to the public, unconventional building, deconstructive architecture, representation of the region, identity crisis, collective identity, care for the environment.

Thesis is peer review journal published by AAB College